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商品編號： 9-702-421 出版日期： 2002/03/12 作者姓名： Bradley, Stephen P.;Sullivan, Erin E. 商品類別： Other 商品規格： 29p 再版日期： 2005/06/23 地域： United States 產業： Internet services;Media & telecommunications 個案年度： 2000 - 2001
商品敘述：
AOL Time Warner, which has been billed as the ""first fully integrated media and communications company of the Internet Century,"" raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how different AOL was from Time Warner in strategy, culture, and execution, and permits a thorough analysis of how value is proposed to be created through capturing synergies within the new company. The discussion of synergies is divided into three levels: tactical, strategic, and transformational. The key question to address is whether a merger of this sort is the most effective way to create value or whether contracting and other mechanisms is equally good or perhaps superior. A rewritten version of an earlier case.
涵蓋領域：
New economy;Internet;Mergers & acquisitions
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